Botanics was born from humble beginnings in the family garage. Operating as a floral design studio for the first three years, the focus was commercial work for corporate, events, pr, and styling jobs, while a retail customer base was slowly evolving behind the scenes.
Expansion saw a move in November 2019 to its current location on Hinemoa Street in the picturesque Birkenhead Point. With it's village vibe, eclectic range of businesses, friendly community spirit and close proximately to Auckland CBD it seemed like the perfect atmosphere for a boutique style flower store.
Founder Deb Mihaljevich has a background in fashion design moving into floristry at a later date following in the footsteps of her beloved Nana. Professionally trained she draws inspiration from natures offerings, her love of colour, texture, form, and attention to detail. Her philosophy is simplistic, connections are key in the flower industry. Creating, organising, arranging, communicating, visualising, interacting or installing are all ways in which to connect people, their emotions, their special occasions whether in real-life everyday situations or from their work perspective.This is the motivation that drives Botanics.